Firelace, Inc.

Corporate Mission

Firelace, Inc. exists to provide financial development services to small businesses located primarily in the United States. Our main objective is to take the boring, complicated bookkeeping functions and make them simple enough that anyone with a web browser can do them.

Management Team

John M. Brown

John M. Brown
Chief Executive Officer

John M. Brown has extensive experience working in and around start-up companies and small businesses. He joins the team coming from Primo Water Corporation where he played the role of Director in their Management Information Systems department. John brings to the team an array of skills including both political and technical. He and his development team have designed and built large-scale applications for businesses including the City of Greensboro, Batanga.com, and Primo Water Corporation.

John is also involved in his local community by leading the Greensboro Linux Users Group and various other events.

Ben Hwang

Ben Hwang
Chief Strategy Officer

Ben Hwang leads the team with his "out-of-the-box" approach to both problems and opportunities. Ben joins the team coming from Motorola's wireless infrastructure division. He brings with him a different perspective on business strategy that has helped propel Firelace to its current status.

Outside of Firelace, Ben is immersed in community oriented endeavors including his own nonprofit, Phoenix Networks, and other community projects such as the CenterG wireless network project and the ConvergeSouth conference. In 2005, Ben was awarded the 40 Leaders Under 40 award for his community achievements. He is an active participant in many community organizations including Leadership Greensboro and SynerG.

Ronald Carter

Ronald C. Carter
Director of Finance

Ronald Carter joined the team in August 2008. Ronnie brings with him a solid background in accounting, bookkeeping, and financial services. His is currently consulting with the team as we look to launch the Merchant's Mirror project and is currently Chief Finance Officer of a start-up medical services company. Ronnie has worked in both small and large firms and has shown a good balance in his understanding of small business' accounting related needs.

Company History

In June 2005 Firelace opened its doors as Firelace LLC providing development services to its local market. Adhering closely to the core mission, founders Ben Hwang and John M. Brown worked tirelessly on planning, designing, building, and supporting hardware and software solutions tailored specifically for small businesses.

In 2008 Firelace LLC became Firelace Inc. as it simplified its portfolio by focusing on its core strengths, the financial development services arena. In early 2008 Firelace closed its first round of capital investments as it continued development of its latest product, Merchant’s Mirror.

Our team has a very strong technical background that enables it to provide advanced financial development services. Its specialties are in software development using the latest in web-enabled technologies. Sticking closely to strong ethical values, our team has put Firelace on the map for business owners that are looking for mission critical software solutions.

We at Firelace are excited about what the future will bring. We have built a solid foundation of providing quality, reliable solutions at affordable prices and look for great things to come as we continue to expand and provide new and innovative services.